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    For me, after sound, smell is the most important way of “remembering” reality. If you want to take a piece of Iceland home with you, you should definitely go to Fischersund. It’s a perfumery founded in 2017 by Jónsi from Sigur Rós and his family. Perfumes are handmade using high-quality Icelandic oils, poured and packaged by hand in a sustainable way in Iceland. They are inspired by Iceland’s pure, unique nature, using herbs and oils gathered in Iceland’s wilderness. Each perfume also has its own visual and… musical identity. The perfumery itself is absolutely magical. It’s like crossing an Icelandic door in the center of Reykjavík that suddenly takes you right into the middle of nature. Here everything makes sense, and scent and sound have never been so perfectly matched.