Amsterdam-based clothing brand 'The New Originals' creates performance clothing for creatives. TNO came about in 2011 when a close group of friends created a blog to bring together their love of fashion, music and art. Now they have a full-fledged fashion brand, with their flagship store situated in one of Amsterdam's main shopping district, Zeedijk.

The New Originals 

Amsterdam-based clothing brand "The New Originals" creates performance clothing for creatives. TNO came about in 2011 when a close group of friends created a blog to bring together their love of fashion, music and art. Now they have a full-fledged fashion brand, with their flagship store situated in one of Amsterdam's main shopping district, Zeedijk.

In their guide, they pick out the spots in Amsterdam that are bursting with creative energy and inspiration. They also throw in some of their favourite places to grab a bite, whether that be a Thai snackbar or Turkish pizza. Having been "born and raised in Amsterdam" has given the trio "a perspective on different cultures and lifestyles that have formed" in the city, inspired by new cultures and ways of thinking. It's led them to appreciate the diversity of the city whether in the art, fashion or food scene.

Amsterdam

A social incubation breeding ground for creatives, entrepreneurs end residents of Amsterdam South-East, in the outskirt of the city.

A cultural clubhouse for creatives, with one of the most diverse, obscure, interesting (and everything in between) daily programming that reflects the city of Amsterdam.

A unique historical archive of inspiring conversations, activities, and literature. Find the archives and artefacts that are the legacy of Black Dutch writers and scientists located in the building of Vereniging Ons Suriname.

The China town of Amsterdam with a lot of new clothing shops: Stüssy, Commes Des Garcons, Lack of Guidance, POP trading, Zeedijk 60, Patta and our new TNO Store.

One of the most Authentic Thai Snackbar in the city! Get the Oyster chicken with white rice.

Amsterdam’s local market of the East side. You need to get the Turkish Pizza at a bakery named Bakkerij Kardas.

We worked with Stedelijk Museum for quite some time now, within the museum you have the Blikopeners. This is a group of young creatives in Amsterdam and every year a new group is being selected. They always need to come up with their own programme within the museum, it's always fun to visit their exhibitions.

In Oscam there is a Black manifest exhibition named: "Pirri Tifi", by @applecheekyo and @jonathanhoost, the exhibition is live until January 2022.

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Explore Another Side of Amsterdam with ‘The New Originals’

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