Casablanca: A Local's Guide

BY Marouane Malek

Casablanca: A Local's Guide
Photography by Joseph Ouechen

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The new, culturally-aware generation are moulding Casablanca into a woke city with a radiant creative scene, shining brighter and brighter as time goes on. I, myself, am a part of this youth culture, living in this urban jungle and striving to push it forward. The butterfly effect of so many individuals doing their thing is pushing creativity in Casablanca forward.

Casablanca is a panache of mixed feelings and emotions; hard to label yet easy to describe. It inspires chaos and raises stress levels, yet despite being overwhelming to the senses, Casa also hides a few calm havens which is exactly what makes it so unique. Prepare for a multi-sensory experience where you’ll hear loud noises, smell strong scents and see…well, the unexpected. It feels like rush hour is a constant and time passes faster than in other Moroccan cities (like Tangiers) where the general vibe feels more relaxing. Visit during the spring and summer to fully enjoy the beach, sun, warm weather and the (great) people. For the record, peak tourist season starts in July and ends around mid-September. While tourists do pass through, Casa isn’t as popular as Marrakech, Agadir or Essaouira. Geographically, it’s located North-West of Morocco – an hour-drive from the capital Rabat – right on the Atlantic coast, meaning you can swim, do water sports and eat plenty of fresh fish.

Casablanca: A Local's Guide
Photography by Joseph Ouechen

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Photography by Joseph Ouechen